With so much stupid in the world and on
the Internet- even more so lately- it's tough to pick out just one
thing to comment on. But here goes.
It's a long one, because
The Stupid,
like
The Force, is strong in this one.
Many folks are up in arms because a Big
Publisher (Hachette) is engaged in a business struggle with Amazon.
Two multibillion-dollar corporate giants duking it out to see who
gets a bigger piece of future pie. So what? You might say.
Well, their struggle is affecting
others, most notably the writers who signed contracts with Hachette.
These voluntary indentured servants are now screaming that Amazon is
evil and mean, and the poor writers won't be able to pay their
mortgage anymore, and the world will perish in flames.
Well, maybe not all of that last part.
But pretty close to it.
And the media hops on the
Amazon-bashing bandwagon, with more stories echoing the lies and
distortions. And people who get paid big bucks by the huge publishing
conglomerates speak out against Amazon with ever-greater hyperbole
and mouth-frothing, which also gets echoed, since the big publishing
corporations have big media mouthpieces. They shriek that Amazon is
killing literature, culture, and democracy, Jeff Bezos is running the
Death Star, and we're all going to die, because Amazon kills books
(and possibly writers)!
The stupid... it burns!!!
Not exaggerating much here. Go ahead
and Google Amazon- Hachette and start reading. Site links at bottom,
just as a starting point, where you can find further links and
commentary.
But bring plenty of popcorn, because
it's a dumbfight of epic proportions.
Much of this stems from a malady called
Amazon Derangement Syndrome (ADS), in which the
sufferer feels their livelihood is threatened by a popular e-commerce
site open to all. So they go a wee bit crazy denouncing the evil Zon
and everything they do (like giving convenience, lower prices and a
chance for publication to many).
So let's explore the current situation.
Hachette and the other Big Publishers failed in a previous attempt to
force Amazon to raise their prices-- the Department of Justice took a
dim view of that little failed collaborative coup. Search on DOJ-
Agency model.
Hachette is now trying a new tactic,
kind of like a 98-pounder trying to out-muscle a Sumo wrestler. We
don't know all the details, but Amazon responded by removing the
pre-order buttons from some listed Hachette books. And set the online
price of some Hachette books to the actual price on that book!
Heavens!
Cry Havoc, and let slip the dogs of
war...
Some Hachette authors went publicly
bananas. Because with the Big Publishing model, an author only has a
few weeks to make a splash with a new book. A pre-order (popularized
by Amazon, how about that) is thought by some to be an important tool
to garner sales velocity for a new release. So they thought their
book was impacted. And since the model of Big Publishing is to pay
for a book based on sales on the last book by that author, these
authors rightly figured they'd get paid less for future work.
Paid less by their publisher, for
something that was the publisher's fault... but they're blaming
Amazon. Huh?
It gets worse. A couple of them even
went so far as to say their living was imperiled, and one implied he
wouldn't be able to produce any more books. Sniff...
Yet between two of the most vocal
Hachette advocates, they've got over 70 published books.
Over 30 books each,
and they won't
be able to pay the mortgage?
WTF?
Welcome to the world of Big Publishing,
who give nothing but peanuts to most of their signed authors. If
either of these two authors went Indie and had even half of that
published list under their control, they'd be laughing from atop
their yacht.
Instead, they would rather work as
fearful indentured servants who can be cut loose at any time if their
latest book doesn't sell enough, for whatever reasons.
And one
missing button can sink their career!
Normally, I'm on the side of authors,
but not when they scream and do stupid stuff...
So is Amazon hurting authors? Their
response was to make a huge, generous offer. Figure out the author
losses, and Amazon would pay half, if Hachette would pony up the
other half. Few million bucks worth of goodwill. Since Hachette
doesn't really give a crap if their authors make money, they issued a
weasel-worded release that pretty much indicated they weren't
interested.
Are their authors publicly mad at them
for refusing author money?
Nope, somehow
Amazon is still the bad
guy.
Someone likened this type of behavior
to Stockholm Syndrome, where a kidnapped victim overly empathizes
with their captors to the point of madness, refusing rescue and
saying the captors are in the right.
So a lot of Big Publishing shills and
spokespeople have gone public with blood-and-thunder speeches that
remind one of Old Testament prophets. Trouble is, they're talking out
of their ass. And even when corrected, they ignore the reality and
spout their nonsense in the hopes that The People will rise up and
fight for Big Publishing profits. The mighty mouth James Patterson,
who puts his name on books written by other people, has taken
to the pulpit once again to protest for Real Important Literature.
Q: When did ghost-written formula
become Real Important Literature?
We get it- if Big Pub puts food on your
table (no matter how rich or meager the fare), you hate and fear
Amazon, which is the current market reality.
But to the rest of the world, your
ranting is silly.
And if you really feel they are truly
EVIL, put your money where your big mouth is and
pull your damn books
from Amazon- you don't have to do business with them, you know.
I don't support companies I feel are
evil- why do you? Does sound a bit hypocritical of you...
How can you keep saying that when
Amazon sells a book at lower prices, they're evil, but when they
raise the price on that book, they're still evil? Seriously?
So-- let's blow up a few of these Big
Pub talking points, shall we?
Big Pub dumb point #1- Fight the
Amazon monopoly, they say.
In the words of Inigo Montoya, "
You
keep using that word. I do not think it means what you think it
means."
For the millionth time, dumbasses,
Amazon is NOT a monopoly. Look it up, if you have to.
Just stop using that word, and that
argument.
Big Pub dumb point #2- Sure, Big Pub
abuses the hell out of authors and readers now, but that's
okay, and you should instead be afraid that at some point in the
future, Amazon may get worse!
Wow- the Stupid meter goes off the
scale on this one. Fear what
might happen, rather than what
IS
happening right now...
Say you walk a route to school, but a
bully beats you up every day and takes your lunch money.
One day, someone offers you a different
route for a small price, and lets you keep enough for lunch, without
the beatings.
But the bully insists that you should
stick with the beatings route, because you never know what the other
guy might do...
And it's not fair if you take the
bully's source of income away...
Big Pub dumb point #3- Higher-priced
books are better for Big Pub, and therefore the way to go.
Yeah, we all know you charge too much
for an ebook file, because you hate the competition for print books.
You overcharge libraries especially, and you love your profits.
But we readers like lower prices, and
you know who makes that possible?
Yeah, the one you keep calling the bad
guy.
Big Pub dumb point #4- Big Pub are the
Guardians of Culture and Literature, and only they should be allowed
to judge what is worth reading. Because they're all about quality,
and anything that doesn't go through them is nothing but swill.
In recent years, we've seen ever-worse
examples of embarrassing, popular best-sellers put out by Big Pub
that made them a ton of money. The books were horribly-written crap,
that could have been made better with even a minimum of editing.
Whereas there are countless examples of good books NOT getting
published because they weren't thought commercial enough.
With limited exceptions, Big Pub relies
on junk formula and imitative knockoffs.
And some self-published and
Indie-published work is quite good, despite the snobbish sniffs from
the self-appointed tastemakers. Can't find it if you don't look,
however.
And there are thousands of books now
making decent to great money that were refused publication by the
Guardians. So I guess readers want what they want, huh? Go figure...
Big Pub dumb point #5-
Amazon is
killing bookstores! No it's not.
Bookstores are making a comeback. But
back in the 90's Barnes and Noble helped to kill many independent
bookstores with megastores and deep-discount pricing. Oh, look, now
B&N is the darling of Big Publication! Because when B&N goes
under, Big Pub won't be far behind.
And anybody remember when B&N was
having their little tiff with Simon and Schuster, hurting author
sales, very much like what is happening now with Hachette and Amazon?
So now B&N are the good guys? How
very Orwellian...
Big Pub dumb point #6- Amazon just
doesn't play fair! And that costs us money!
Your crappy, stupid business practices
lose you money. You've had years to adjust, and you've done nothing
but react badly and blame others for your lost market share.
Amazon is constantly adapting. They're
smarter, more flexible, and treat readers and writers like customers
they want to keep. You treat writers like a red-headed stepchild who
should be grateful for the whippings you give them, because it shows
you care.
And you act like you're entitled to
forever massive profits for doing nothing.
You are a failing business model, so
stop complaining that business isn't fair.
Darwin and Spencer made it pretty
plain. Adapt or die off.
And please, stop whining.
Great sites talking about this- and
read the comments!: