Money For Nothing

Great post by April Hamilton on If You're Not Ready To Invest, You're Not Ready To Publish.

On the alarming sense of entitlement she's seeing out there among indies and would-be indies. Idiots who post crappy e-books with no formatting, grammar, basic editing, and usually horrible covers.

But they want a million downloads, and to get rich, even though they haven't even done the basics. They want money for nothing.

It's rather like some dimwit setting up a business without knowing the first thing about business. All you've got is a product, and you think that's all you need.

Well, it's more than that. Creating a good book is part of it, but the packaging is also of vital importance. 99 times out of a hundred (or possibly more) an amateurish cover means an amateurish book. A quick look at the contents will tell you what you need to know.

There's a lot of people calling themselves writers, who shoved out a piece of pony poo without getting even a simple edit. And these fools just muck up the marketplace, because no one will (or should) buy their hastily-extruded end product.

Read the blog post, and do what she says. As a start!